Customer Revenue Leader
I run sales and success teams obsessed with one thing: the moments that transform.
Fractional customer revenue leadership for companies scaling from their first 20 customers through 100-plus employees.
About
I'm a fractional customer revenue leader who works across the full arc — sales, onboarding, retention, community, and advocacy — for companies about to grow their customer motions and are looking to build it right before the wrong version gets scaled into something harder to fix. I've done this at creator platforms, B2SMB companies, and two-sided marketplaces where the customer's success depends entirely on their end user's success too.
Outside the work: I write a newsletter, build AI tools, and send handmade postcards to strangers. Mildly obsessed with the art of the perfect dinner party · Middle-school-aged son · Aging cat · Cheeky half-husky.
PHILOSOPHY
Build on iron clad operations.
Keep the human part intact.
WORK WITH ME
There's a moment at most companies (somewhere between Series A and the second bad churn quarter) where it becomes clear that the systems built to grow the customer base were not also built to keep them.
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I step in early to build the customer motion that won't need to be rebuilt in two years. Sales process, onboarding, handoffs (the whole arc) designed to work together.
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When the existing team has stopped producing (not because people are bad at their jobs, but because the system they're operating in was designed for a different company). I diagnosis first and then rebuild or scale.
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Embedded with your team on an ongoing basis, I focus on the decisions that matter (how people are acquired, what happens next, whether any of it was designed to work together).
AI Tools I've built
Outbound Pipeline Generator
"It's like a Head of Sales plus Apollo."
Helps founders and operators do outbound without sounding like AI slop spam. Describe who you're trying to reach — it builds a persona, surfaces contacts, ranks them, and gives you what you need to write outreach that sounds like a human spent time on it.
Free to Try →Zeina in Your Pocket
An AI assistant built on everything I know about sales, customer success, and relationship building. For when you need to think through a customer conversation, a difficult email, or a situation where the answer is probably obvious to someone with more experience.
That someone is me. Now in your pocket.Try It →
NEWSLETTER
Looks Good on Paper
For the life that almost fits.
This is for the person who did everything right, looked up, and thought: huh. You're ambitious. You've built a real career, maybe a family, a version of yourself that looks pretty good on paper.
But somewhere along the way, something shifted. Sunday nights got uncomfortable. Monday mornings started feeling insincere. Looks Good on Paper covers the career moves, identity shifts, and life decisions that look right from the outside and feel slightly off from the inside.
Written by someone in the same situation who finds it funnier by the week.
CREATIVE SIDE PROJECTS
Dear Z & Other Projects
Dear Z is a handmade mail project. People write in about something hard; I make them a collaged postcard and mail it to their door. Its lead to postcard making parties and digital personality tests. This work is currently evolving from the initial stage it was at - stay tuned for more.