Muna
Zeina
Customer-led growth & retention leader for companies where ambition has outpaced the system. I help founders & C-Suites fix the early customer decisions that worked once, but don’t scale.
I’ve spent the last 15+ years working inside startups and scale-ups at the exact moment when things start to feel complicated:
Growth is slowing but teams are still overwhelmed. The assumptions holding the system together are starting to strain beneath the surface: Funnels don’t quite connect, teams optimize their slice of the journey (but no one owns the whole system). Revenue becomes harder to predict, and customer trust gets tested (hello, Trustpilot). Leadership is left wondering where to focus next.
This is where I come in…
I’m a customer-led revenue leader who sits comfortably across sales acquisition, onboarding, retention, community, and customer advocacy. I help Founders, CEOs and leadership teams turn fragmented or outdated journeys into clear, customer-led systems that drive sustainable growth and retention.
Outside office hours, I live in Brooklyn and am raising a wonderful 10-year-old son, a very opinionated cat, and a cheeky half-husky. Lately, I’m mildly obsessed with the art of throwing the perfect dinner party.
If you’re a founder, CEO, or COO looking for a partner to strengthen your organization’s connection between selling, supporting, and retaining customers while creating something that creates real customer advocacy, I’d love to talk.
ABOUT ME
HIGHLIGHTS
$11.6M Upsell Revenue
Drove 76% YoY margin growth by aligning customer success, product adoption, and lifecycle strategy around shared customer signals.
251% Referral Growth
Built community-led advocacy partnerships that increased engagement by 67% and turned successful customers into a repeatable growth channel.
+34% CVR Increase
Introduced clear ownership, experimentation frameworks, and revised playbooks across the full customer lifecycle, turning a fragmented funnel into a measurable, optimizable system.
Predictive Revenue & Health Models
Designed lead scoring, LTV prediction, and customer health frameworks across three organizations, improving forecast confidence, CVR, and retention.
End-to-End Customer Growth
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Voice of Customer in Decision-Making
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High-Touch vs Scaled Systems
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GTM That Matches the ICP
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Systems Before Tools
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End-to-End Customer Growth * Voice of Customer in Decision-Making * High-Touch vs Scaled Systems * GTM That Matches the ICP * Systems Before Tools *
EXPERIENCE & SCOPE
I’ve worked with founders, C-Suite, and leadership teams at B2C, B2SMB & B2B companies, including experience with multi-sided revenue models where success depends on both the customer and their end users.
I’ve led and rebuilt teams across Sales, Biz Dev, Partnerships, Onboarding, Customer Success, Support, Community, and RevOps. I’ve managed groups of functions up to 40 people and built individual functions from 0 to 10. I’m at my best in the in-between, leading across multiple customer-facing teams in 50–150 person companies where the stakes are real, complexity is increasing, and thoughtful design matters.
My experience includes:
✨ Building, owning and connecting sales, onboarding, retention, and expansion strategies
✨ Designing lead scoring, customer health, and lifecycle frameworks to forecast and predict revenue
✨ Aligning GTM, Product, Marketing, CX, and RevOps strategies around shared customer signals
✨ Leading and mentoring across multiple skill sets from individual contributors, managers and Head Ofs through periods of change and scale
See my complete history on my LinkedIn
WHAT OTHERS SAY
“Zeina is inquisitive, impactful, optimistic, and a great addition to any team. I had the pleasure of working alongside her at Teachable for over three years, during which she demonstrated an uncanny ability to blend strategic vision with day-to-day operational expertise. She excelled at bringing the voice of our key customers into our product process to sharpen our thinking and output that drove both revenue growth and brand loyalty.”
“Zeina is a natural storyteller. She takes complex ideas and distills them into narratives that inspire action. Whether engaging with customers, coaching teams, or presenting strategic insights to senior leaders, she offers clarity, persuasion, and authenticity to every conversation. She doesn’t just sell; she solves, supports, and advocates for customers, setting them up for long-term success. Her unique balance of data-driven decision-making and deep empathy makes her an invaluable asset to any team fortunate enough to have her.”
“Zeina demonstrates strong professional craft, marked by analytical depth and systems-level thinking. Her development of lead scoring and lifecycle workflows has connected previously separate stages of the customer funnel, giving the business a clearer, data-led view of how leads are qualified, nurtured, and converted.”
See more recommendations on my LinkedIn