Customer Revenue Leader
Your growth outpaced your system.
That's fixable.
I work with founders and operators at Pre-Series A through Series B companies when the customer-facing side of the business stops scaling with the rest of it. Sometimes that means you have a team and something isn't clicking. Sometimes it means you're still doing all of it yourself and you need to stop.
I diagnose where the system needs building or breaking end-to-end (pre-sales through retention).
End-to-End Customer Growth
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Pre-Sales Through Retention
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GTM That Matches the ICP
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Voice of Customer Systems
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Systems Before Headcount
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High-Touch vs Scaled Systems
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First Revenue Hire
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End-to-End Customer Growth · Pre-Sales Through Retention · GTM That Matches the ICP · Voice of Customer Systems · Systems Before Headcount · High-Touch vs Scaled Systems · First Revenue Hire ·
Sound Familiar?
This is the moment I was made for.
You (the Founder/CEO) is still on every sales call: Or every relationship that matters. It works until it doesn't, and you can feel that moment coming.
You're ready to hire your first customer-facing person or team: But you don't know exactly what you're handing them or how you'll know if they're succeeding.
Your revenue funnel technically works. Sales is closing. CS is activating. Both teams are hitting their numbers. And somehow the business is still bleeding a tier of customers nobody fully owns.
Every team is doing their job. Acquisition, onboarding, retention, and expansion are all running - just not together. The handoffs are where revenue quietly gets lost.
You're not sure where to focus next. You've tried better syncs, shared dashboards, a new onboarding flow. Things improve a little. The underlying leak doesn't close.
You need someone who sees the whole picture. Not another specialist who optimizes their slice while the rest quietly drifts.
Leadership is flying a little blind. Revenue is harder to forecast than it should be. Customer signals exist but they're not making it into the decisions that matter.
If any of that felt uncomfortably specific, we should talk.
ABOUT ME
15 years inside startups at the exact moment things get complicated.
I'm a fractional customer-led revenue leader who sits across sales acquisition, onboarding, retention, community, and advocacy. Not because I dabble, but because I've actually led all of those functions at real companies with real stakes.
The fracture I fix most often looks like this: Sales is accountable to close, CS is accountable to activate, and nobody owns the space in between. In a business where your highest-value customers aren't always obvious at the point of sale, that space is where the actual revenue decision gets made. Better handoffs don't fix it. The only fix is designing the system so the people accountable for closing are also accountable for what happens at month six.
I've worked across B2C, B2SMB, and B2B companies - including multi-sided marketplace models where success depends on both the customer and their end users. I've managed teams of up to 40 and built individual functions from zero. I work best at the stage where ambition has outpaced the infrastructure and the right design makes more difference than another hire.
I'm at my best in the in-between: leading across multiple customer-facing teams in companies from their first 20 customers through 200+ employees where complexity is increasing and thoughtful design actually moves the needle. I step in early before the first hire, or when the existing team has stopped producing the results the business needs.
Outside of work: I live in Brooklyn with a 10-year-old, a very opinionated cat, and a cheeky half-husky. Mildly obsessed with the art of the perfect dinner party. If you want to talk GTM strategy or compare notes on the best appetizer to make, I'm in.
Results
The work in numbers. Whether the work starts from scratch or in the middle of a broken motion, the outcomes tend to look like this.
THE TRANSFORMATION
What changes when someone owns the whole thing.
What it usually looks like before
Revenue funnels technically exist but nobody fully owns them.
Sales hits targets, then churn quietly wipes out the gains.
Functions own pieces of the journey and finger-point.
Leaders feel caught between strategy and execution.
Customer signals are scattered across disconnected tools.
What's different after
The revenue engine is clearly owned with shared accountability end-to-end.
Teams know where revenue is won, lost, and expanded, and actually know why.
Acquisition, onboarding, retention, and expansion reinforce each other.
Product and CX decisions are grounded in shared customer signals.
Teams move faster with focus, confidence, and follow-through.
WHAT OTHERS SAY
Don't take my word for it.
“Zeina is inquisitive, impactful, optimistic, and a great addition to any team. I had the pleasure of working alongside her at Teachable for over three years, during which she demonstrated an uncanny ability to blend strategic vision with day-to-day operational expertise. She excelled at bringing the voice of our key customers into our product process to sharpen our thinking and output that drove both revenue growth and brand loyalty.”
“Zeina is a natural storyteller. She takes complex ideas and distills them into narratives that inspire action. Whether engaging with customers, coaching teams, or presenting strategic insights to senior leaders, she offers clarity, persuasion, and authenticity to every conversation. She doesn’t just sell; she solves, supports, and advocates for customers, setting them up for long-term success. Her unique balance of data-driven decision-making and deep empathy makes her an invaluable asset to any team fortunate enough to have her.”
“Zeina demonstrates strong professional craft, marked by analytical depth and systems-level thinking. Her development of lead scoring and lifecycle workflows has connected previously separate stages of the customer funnel, giving the business a clearer, data-led view of how leads are qualified, nurtured, and converted.”
See more recommendations on my LinkedIn
Haven't hired yet, or have a team that isn't producing what it should?
If you can feel something is off but can't quite name it, that's exactly where I start. I'll tell you what I see and whether it's something I can help. Either way, 20 minutes gets you a straight answer.
Worst case, you leave with more clarity than you came in with.