About Me
Hi, I'm Zeina!
I’ve spent the past decade helping high-growth, mission-driven companies create business impact out of the customer journey.
I’ve led Pre- & Post- Sales teams across Sales, Customer Experience, Customer Success, and Revenue Operations across periods of rapid scale, org change, and pressure to “do more with less.” My work has sat at the intersection of CX, Growth, Product Adoption, and Go-To-Market - often stepping into ambiguous, cross-functional spaces where clarity, trust, and momentum were missing.
I’m known for bringing the insights of lost customer growth & revenue potential into rooms where decisions are made, and for translating big, complex ideas into practical strategies teams can actually execute. Whether that’s redesigning sales funnels, building new operating models, or guiding leaders through change, I focus on outcomes and not just activity.
What I love most is helping teams move from customer fragmentation to coherence: aligning functions, systems, and incentives so customer experience becomes a lever for growth, not a cost center.
I’m going fractional now because I’ve seen how much value can be unlocked in short, focused engagements - especially for teams navigating inflection points. I want to partner with leaders who need senior-level thinking, hands-on execution, and a trusted thought partner without adding another full-time layer.
Interested in getting in touch?
