Customer Revenue Leader
Your growth outpaced your system.
That's fixable.
I work with Founders, CEOs and C-suites at 20-150 person companies who've hit a customer wall they didn't see coming. Revenue is messier than it looks. I help you see why and fix it for real.
End-to-End Customer Growth
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Voice of Customer in Decision-Making
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High-Touch vs Scaled Systems
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GTM That Matches the ICP
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Systems Before Tools
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End-to-End Customer Growth · Voice of Customer in Decision-Making · High-Touch vs Scaled Systems · GTM That Matches the ICP · Systems Before Tools ·
Sound Familiar?
This is the moment I was made for.
Your revenue funnel technically works. It just doesn't compound. Sales closes, churn quietly undoes it, and no one fully owns the outcome end-to-end.
Every team is doing their job. But acquisition, onboarding, retention, and expansion are running like separate businesses. No one connects them.
You're not sure where to focus next. The old playbook isn't broken, exactly. It's just not built for where you're going.
You need someone who sees the whole picture. Not another specialist who optimizes their slice while the rest of the system quietly drifts.
Leadership is flying a little blind. Revenue is harder to forecast, customer signals are scattered, and product decisions feel disconnected from what's actually happening.
If any of that felt uncomfortably specific, we should talk.
ABOUT ME
15 years inside startups at the exact moment things get complicated in the best possible way.
I'm a customer-led revenue leader who sits across sales acquisition, onboarding, retention, community, and advocacy. Not because I dabble, but because I've actually led all of those functions at real companies with real stakes.
I've worked at B2C, B2SMB, and B2B companies, including multi-sided marketplace models where success depends on both the customer and their end users. I've managed teams of up to 40 people and built individual functions from zero.
I'm at my best in the in-between: leading across multiple customer-facing teams in 250-150 person companies where complexity is increasing and thoughtful design actually moves the needle.
My approach starts with listening. I spend time with frontline teams, review real customer conversations, and look closely at where revenue is actually being created or quietly eroded. I care as much about the customer's reality as I do about the numbers.
Outside of work: I live in Brooklyn with a 10-year-old, a very opinionated cat, and a cheeky half-husky. Mildly obsessed with the art of the perfect dinner party. If you want to talk GTM strategy or compare notes on the best appetizer to make, I'm in.
Results
The work in numbers.
THE TRANSFORMATION
What changes when someone owns the whole thing.
What it usually looks like before
Revenue funnels technically exist but nobody fully owns them.
Sales hits targets, then churn quietly wipes out the gains.
Functions own pieces of the journey and finger-point.
Leaders feel caught between strategy and execution.
Customer signals are scattered across disconnected tools.
What's different after
The revenue engine is clearly owned with shared accountability end-to-end.
Teams know where revenue is won, lost, and expanded, and actually know why.
Acquisition, onboarding, retention, and expansion reinforce each other.
Product and CX decisions are grounded in shared customer signals.
Teams move faster with focus, confidence, and follow-through.
WHAT OTHERS SAY
Don't take my word for it.
“Zeina is inquisitive, impactful, optimistic, and a great addition to any team. I had the pleasure of working alongside her at Teachable for over three years, during which she demonstrated an uncanny ability to blend strategic vision with day-to-day operational expertise. She excelled at bringing the voice of our key customers into our product process to sharpen our thinking and output that drove both revenue growth and brand loyalty.”
“Zeina is a natural storyteller. She takes complex ideas and distills them into narratives that inspire action. Whether engaging with customers, coaching teams, or presenting strategic insights to senior leaders, she offers clarity, persuasion, and authenticity to every conversation. She doesn’t just sell; she solves, supports, and advocates for customers, setting them up for long-term success. Her unique balance of data-driven decision-making and deep empathy makes her an invaluable asset to any team fortunate enough to have her.”
“Zeina demonstrates strong professional craft, marked by analytical depth and systems-level thinking. Her development of lead scoring and lifecycle workflows has connected previously separate stages of the customer funnel, giving the business a clearer, data-led view of how leads are qualified, nurtured, and converted.”
See more recommendations on my LinkedIn
Things mostly work.
But don't quite click?
If you can feel something is off but can't quite name it, that's exactly where I start. Let's figure it out together.
Worst case, you leave with more clarity than you came in with.